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Email Marketing Manager

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Date: Feb 8, 2017

Location: New York, NY, US, 10019

Status: Open Position

Company: Penguin Random House US 

Requisition ID: 5123 

Email Marketing Manager

The Penguin Random House Consumer Marketing Development group is looking for an Email Marketing Manager to join their team. The ideal candidate will be able to create targeted, attractive, and compelling consumer-focused newsletters about Penguin Random House books, authors, and content. The candidate should thrive in a fast-paced environment and be motivated to find new opportunities to enhance and expand our email marketing programs with a focus on delivering engagement and conversion results.

Penguin Random House is the world’s largest book publisher, with award-winning and popular books in all major categories. This is a great opportunity for a dedicated email marketer to work on high-priority, high-impact, and creative new email programs for readers.

Key Responsibilities

 

  • Optimize life-cycle and drip campaigns for existing email marketing programs to maximize revenue and increase CLV
  • Develop and enhance email marketing campaigns including planning, producing, segmenting, testing, deployment, reporting and optimization
  • Assist the campaigns and marketing teams on acquisition initiatives to grow the consumer database with a focus on successfully on-boarding new subscribers
  • Analyze reporting metrics and data from other analytical tools to make continual improvements to engagement and conversion rates
  • Communicate performance and conversion metrics to key stakeholders on a regular basis
  • Leverage consumer database to identify and target consumer segments for specialized communications
  • Coordinate with web and social marketing teams to foster effective cross-channel marketing efforts
  • Ensure that Penguin Random House newsletters meet legal requirements for consumer email communications
  • Monitor industry trends and introduce new tools and ideas to increase performance and engagement
  • Provide training, technical support, and best practices information to divisional marketers in using the email system

 

Desired Skills and Experience

  • At least 5 years’ experience in digital marketing with a primary focus on email marketing; experience with managing automated email campaigns a plus
  • Experience working with CRM systems and databases; SQL experience a plus
  • Experience working with ESPs, knowledge of Experian Marketing Platform a plus
  • Understanding of all aspects of newsletter production including working knowledge of HTML and CSS coding, as well as design and deliverability issues across ISPs
  • Experience with web analytics and other reporting tools with the ability to effectively communicate performance metrics to key stakeholders
  • Ability to manage multiple concurrent projects under tight deadlines
  • Strong project management, Excel, and communication skills
  • Excellent written English, including spelling and grammar. Strong proofreading skills and high quality standards
  • Enthusiasm about books and meeting the needs of readers

 

Please submit a resume and cover letter to be considered for this role.

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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