Director, Multicultural Marketing - Consumer Marketing

Director, Multicultural Marketing – Consumer Marketing

 

The Multicultural Marketing Director will strategize multicultural marketing plans with marketing teams across the business. This person is a leader who contributes to brand strategy, builds solid relationships with stakeholders across all levels and functions, can help educate business units about multicultural marketing, and is able to work hand-in-hand with colleagues on developing multicultural marketing campaigns.

 

Responsibilities:

 

  • Partner with various marketing teams to inspire innovative solutions, creativity, and maintain a proactive approach
  • Spark multicultural mindset and fluency by socializing best practices
  • Lead development of a Multicultural Marketing Playbook
  • Align with stakeholders in Sales, Marketing, and Editorial on effective go-to market strategies
  • Deliver sound strategic plan recommendations based on a clear understanding of business goals
  • Research and identify new target groups within multicultural audiences
  • Stay abreast of platforms and ways to find readers
  • Liaise with multicultural marketing agency on specialty campaigns

 

Qualifications:

 

  • Minimum of 6 years related multicultural experience 
  • Minimum of 6 years of media strategy, planning, buying, and management experience in progressive levels of responsibility
  • Strategic thinker, with ability to see the bigger picture, analyze everything and think critically when solving problems to come up with unconventional solutions
  • Ability to build and maintain great relationships 
  • Strong leadership presence and client management skills
  • Knowledge of Consumer Insights 
  • Excellent written and verbal communication skills; solid presentation skills
  • History of negotiating to get the job done right and track record of success in media

 

Please apply using our online process and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 58850

 

Date: 
Location: 

New York, NY, US, 10019


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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