DK - Digital Marketing Manager

Date: Nov 2, 2018

Location: New York, NY, US, 10014

Year: 2018

Company: Dorling Kindersley Publishing LLC 

Requisition ID: 24149 


Oversee DK’s social channels and eNewsletters for the US Market, working in conjunction with both the US and UK marketing teams.   The right candidate will be passionate about using social media and marketing to maximize sales and engagement for our books as well as helping new readers discover DK books.


  • Manage the day-to-day operation of social channels
  • Work with internal teams to create innovative digital marketing and publicity campaigns
  • Develop original social content including graphics, video series, asset reveals, and live streams
  • Engage with followers, influencers with a goal to increase our social media footprint in US
  • Spot and surface emerging trends, conversations, influencers, and content
  • Actively monitor social performance, establish KPIs, and share actionable data with interal teams
  • Establish a cohesive brand voice for DK across digital channels
  • Participate in marketing and publicity brainstorms as well as planning sessions for the DK adult, children’s and travel lists
  • Write original content for blog posts, news alerts, quizzes, and giveaways
  • Work with UK led team to evaluate site performance, optimize content offering, and concept new features
  • Manage the eNewsletter program from ideation and content creation
  • Maintain digital marketing plans, content calendars, and process documents


  • Excellent communication and presentation skills.
  • Experience writing blog content, pop culture recaps, articles, eNewsletters, and web-first content preferred
  •  Working knowledge of social media management, analytics, and social listening tools
  •  Detail oriented and highly organized
  • Proven ability to multitask, pivot between assignments, and adapt to the fluid nature of projects
  • Strong experience with all social media platforms ie Instagram, Facebook, Twitter, Snapchat, and YouTube
  • Experience creating and executing highly successful social media campaigns, increasing followers, subscribers, and engagement
  • eNewsletter creation and subscription growth
  • Creating and optimizing social media advertising
  • Strong ideas on where the digital world is heading and how to get us there
  • 3-4 years experience running consumer-focused social media, websites, or digital communities


Please apply through our online application process to be considered for this role.  


DK is the bestselling publisher of highly visual, photographic non-fiction for adults and children. Our aim is to inform, enrich and entertain readers of all ages through beautifully designed content. Publishers of the Eyewitness series for children, the award-winning Eyewitness Travel Guides and the creators of the online homework help website DKfindout!. DK is part of Penguin Random House and is also the parent company for Alpha Books, publisher of the Idiot's Guides series, Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.


Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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