Associate, Digital Marketing Analytics

Date: Dec 2, 2018

Location: New York City, NY, US, 10019

Year: 2018

Company: Penguin Random House LLC 

Requisition ID: 27737 

The Role:

 

Digital Marketing Analytics Associate, Knopf Doubleday

 

The Opportunity:

 

The Knopf Doubleday Publishing Group is seeking a Digital Marketing Analytics Associate, who will coordinate and support consumer data initiatives for Vintage/Anchor Book titles, and on titles across whole the Knopf Doubleday Publishing Division.

 

The Responsibilities:

 

Analytics

  • Spearhead data collection initiatives from existing databases and tools, including customer website data, email response data, and social media accounts
  • Coordinate data aggregation with the corporate consumer database and liaise with the corporate team for proper data management
  • Set and track key performance metrics and conduct trend analysis, providing actionable insights
  • Participate in the imprint and divisional meetings to share learnings and expertise
  • Compile and deliver clear and succinct reports to the marketing teams
  • Review and recommend changes to existing practices for increased efficiency
  • Create reporting templates in Adobe Analytics, DoubleClick, and other similar platforms for recurring requests
  • Based on tracked analytics, advise on the website and email updates and modifications in order to create a better user experience on consumer digital platforms (including ReadingGroupCenter.com and KnopfDoubleday.com, and author sites like AlexanderMcCallSmith.com)

 

Email Newsletters

  • Coordinate email newsletter schedule, compile and deploy newsletters in Cheetah Digital
  • Analyze data from the email client and website traffic reporting tools, including subscriber acquisition analysis, relay results, and opportunities to team
  • Recommend design and content changes based on consumer behavior
  • Contribute to content creation and development for web and email initiatives

 

The Requirements:

 

  • 2 years of analytics and email experience
  • Strong written communication skills
  • Advanced Microsoft Excel ability
  • Experience with web analytics tools (Adobe Analytics/Omniture, Google Analytics) and online marketing metrics
  • A passion and interest in telling stories from data
  • Strong attention to detail
  • Highly organized and able to multitask
  • Ability to work effectively as a team member, as well as independently
  • Experience building and deploying consumer marketing email
  • Familiarity with digital ad metrics
  • Demonstrates an 'Entrepreneurial Spirit'
  • Brings new ideas and solutions to the group and is interested in experimenting with emerging technologies

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


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