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Associate, Consumer Data and Marketing Automation, Penguin Random House

Associate, Consumer Data and Marketing Automation, Penguin Random House

Penguin Random House is home to best-in-class storytellers. Our publishing lists include more than 80 Nobel Prize laureates and hundreds of the world’s most widely read authors, including Barack and Michelle Obama, John Grisham, Margaret Atwood, Ibram Kendi, and George RR Martin, among many others.

 

The Consumer Data & Marketing Automation team seeks a detail-oriented, Marketing Associate interested in data, technology, and scaling creative marketing solutions. In this role, you will provide support for a number of innovative data-driven and cross-channel marketing projects that enable the Consumer Marketing team to better connect with and understand our readers.

 

This is an excellent opportunity to learn how data can be used to drive creative marketing across multiple channels, and to shape how data is used to connect consumers to the titles they'll want to read most.

 

For consideration, please apply using our ATS system and include your cover letter and resume.

 

The Role:

  • Work with our CDP, ESP and a number of proprietary tools to provide day-to-day support to the data services and marketing automation leads
  • Support various Consumer Marketing initiatives related to connecting with and engaging with our readers
  • Provide support for data governance and compliance efforts across a range of marketing activities including data collection and activation
  • Support audience segment creation and activation in collaboration with our Performance Marketing and Engagement teams
  • Assist the email marketing operations team in their support of email marketers across the company
  • Pull metrics for ad hoc reporting requests
  • Identify opportunities to streamline processes to accelerate and scale data-driven marketing efforts

 

The Essentials:

  • Experience working with first-party consumer data
  • Experience creating audience segments for email and/or advertising channels
  • Strong organizational skills
  • Excellent attention to detail and ability to multitask
  • Self-starter with ability to work across multiple teams as well as independently
  • Experience securely transferring and/or ingesting marketing data
  • Ability to meet deadlines, prioritize and manage multiple projects, and think on your feet to address unexpected challenges 
  • Quick learner of new technologies and tools
  • Experience working within ESPs or CDPs on audience creation and management

 

The salary range for this position is $50,000-$55,000.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.


Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.


Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 254857

Date:  Nov 14, 2022
Location: 

New York, NY, US, 10019


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Database, Book Publishing, Channel Marketing, Advertising, Technology, Publishing, Marketing

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