Assistant/Associate Marketing Director, Viking Penguin Nonfiction - PRH - (Hybrid)

Viking Penguin is seeking an Assistant/Associate Director with a focus on nonfiction titles published from Penguin Life, The Open Field and Viking imprints. Reporting to the Marketing Director, you will have the opportunity to oversee all aspects of marketing for assigned titles, collaborate across teams on imprint-wide campaigns and initiatives, and work closely with authors. 

About the team:   

As part of the Viking Penguin marketing department, you will work with powerhouse authors on books that shape national conversation and culture. We publish books from world-renowned academics and leaders who command the TED stage and inspire new ways of thinking to wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. Our authors include Maria Shriver, Martha Beck, Dr. Uche Blackstock, Clea Shearer, Ramani Durvasula and more.   

Our team shepherds more than 100 new books into the world each year, and is trusted with marketing and maintaining a treasured backlist packed with perennial bestsellers. Marketers are constantly seeking new points of discovery with readers, including but not limited to data-driven advertising strategies, outreach to buzz-building influencers, and seeding organic content on our own platforms.  The imprint social media channels we manage combine to reach more than two million readers, and we strategize with authors on how to activate their own well-established or newly growing audiences.  

As Assistant/Associate Director, you will:   

• Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans 

• Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction 

• Develop imprint and author social media strategy around a book’s release, including content creation, messaging and audience activation 

• Identify and spearhead outreach to potential publication partners (influencers, networks, organizations, brands, etc.) 

• Communicate key campaign updates with internal stakeholders, and externally with authors and agents 

• Attend and contribute to new-author acquisition meetings and proposals  

• Contribute to social media accounts across all imprints and platforms  

Requirements:   

• Minimum 6 years prior related experience in publishing, marketing, publicity, or social media, with experience working on creative and strategic campaigns 

• Prior experience writing advertising copy or briefs for creative teams, with fluency in leading digital advertising platforms, benchmarks, and metrics 

• Working knowledge of established and emerging social media platforms, with experience generating content for brand or author channels; interest in spotting and contributing to trending content preferred 

• Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams 

• Highly organized with a strong attention to detail 

• Clear and effective presentation and written communication skills 

If you’re an innovative marketer, publishing professional or social media/digital communication specialist in constant search of discovering new ways of reaching readers or consumers and are comfortable synthesizing analytics and sales trends as you are dreaming up viral social media campaigns, this is an opportunity you don’t want to miss!  

This NYC-based role is a hybrid position with in-office responsibilities of a minimum of two days a week in the office and includes in-person meetings with authors and agents, and collaborating/strategizing with internal and external stakeholders. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA). 

 The salary range for this position is $85,00.00 - $93,000. All positions are currently eligible for annual profit award or bonus, subject to company results.  

 Please apply by June 13, 2025 and include your resume for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and our FAQs page.  

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York, NY 

Postal Code: 10019 

Job ID: 280307