Marketing Coordinator - Random House Children's Books

Random House Children’s Books (RHCB) is seeking a Marketing Coordinator to join our Trade Marketing Team.

 

In this role, you will support the implementation of marketing campaigns for assigned titles across the Young Adult list with the goal of generating awareness and driving sales. As the Coordinator, you will also help manage our presence at consumer shows, festivals and conventions, both virtual and physical (once determined safe to do so), with the goal of creating buzz-worthy promotions and engaging with targeted audiences.

 

Reporting to the Senior Marketing Manager, you will work closely with the Trade Design, Digital Marketing, Publicity, School & Library Marketing, and Corporate Conferences teams to create cohesive plans, ensure consistent messaging and calculated strategy, develop impactful events, and analyze results for key learnings. If you are ready to take the next step in your marketing career, then this will be the perfect position for you!

 

In this role, you will:

  1. Create and collaborate on marketing campaigns for select Young Adult frontlist and backlist titles, including advertising, retail initiatives, partnerships, and promotional materials.
  2. Coordinate the creation of marketing campaign materials from start to finish, including copywriting, routing, and managing the distribution.
  3. Develop and execute consumer show sponsorship promotions for cross-category titles.
  4. Maintain and monitor the annual shows calendar and show-specific overviews, including researching, evaluating, and proposing new show opportunities, and providing regular updates to the Senior Marketing Manager and other department heads.
  5. Liaise between RHCB and consumer show organizers through effectively communicating sponsorship agreements and details, maintaining a good relationship with partners, and advising on strategy.
  6. Coordinate and lead a dedicated team comprised of internal team members across marketing and publicity, including the management of show dates, materials, budgets, and deadlines and regular show meetings and their agendas, action items, follow-ups, and notes.
  7. Organize staffing, travel, staff materials, and working schedules for each show.
  8. Plan and attend consumer shows and be the main run-of-show point person for RHCB on location.
  9. Provide additional support to the Senior Marketing Manager as necessary.

 

Please apply if you meet the following requirements:

  • Minimum of 1 year of experience in marketing; event and/or book marketing preferred but not required
  • Experience working with children’s books or teen audiences a plus but not required
  • Genuine interest in working with Young Adult books (for kids ages 12+) a must
  • Meticulous planner, highly organized, and detail-oriented with the ability to meet deadlines and communicate effectively
  • Self-motivated worker comfortable working independently as well as with larger cross-departmental teams
  • Ability to juggle multiple projects in a fast-paced environment and ability to think on your feet with unexpected challenges
  • Readiness to be a leader at events under high pressure in addition to comfort with high-visibility public speaking responsibilities
  • Innovative, creative, and curious thinker who enjoys learning and thinking outside of the box
  • Data analytics experience a plus
  • Ability to travel between 4-6 times per year via plane, train, and/or car (once determined safe to do so)
  • Must be able to lift up to 25 lbs. on an as-needed basis

 

Please apply using our online application process, and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: NEW YORK 

Postal Code: 10019 

Job ID: 119983

119983Penguin Random House LLC 

Date:  Jan 11, 2021
Location: 

NEW YORK, NY, US, 10019


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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