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SEO Executive/Manager & Copywriter, Vintage (FTC)

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Date: 31-Jan-2018

Location: London, LND, GB, SW1V 2SA

year: 2018

Company: The Random House Group Limited  

Requisition ID: 14867 

 

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We’re looking for a SEO Executive/Manager & Copywriter (12 months fixed-term contract) to take the lead in ensuring that the books in Vintage’s catalogue are as discoverable and as relevant to the consumer as possible online. You’ll discover which words people use to find books online and which will persuade them to click and buy.

 

Vintage publishes some of the greatest writers and thinkers from around world and has a huge catalogue of highly acclaimed and award-winning books published in the last century. There is a real opportunity to increase sales for these titles through digital platforms. 

 

Working with key stakeholders across the division, you’ll identify the titles where value can be added and work closely with editors and marketers on writing copy. You’ll also liaise constantly with our internal metadata specialists to make the most of the tools and expertise available.

 

Day-to-day you can expect to carry out a range of tasks: monitoring online charts and customer conversations, updating metadata and copy, refreshing titles in our catalogue and experimenting. This role will sit within the Vintage Marketing team with close ties to Vintage Editorial.

 

You’ll be working in a creative culture with intellectual energy which nurtures enduring professional relationships and offers excellent training in a friendly, supportive team.

 

Main responsibilities will include:

  • Work with the Group Metadata Analyst and Vintage publishing team to identify focus titles for the year ahead, particularly in non-fiction
  • With the Vintage brand team, identify titles connected to key seasonal opportunities and ensure the metadata and copy ensure we maximise these opportunities.
  • Update copy as needed for selected titles to maximise discoverability & sales
  • Liaise with Group Metadata team to ensure keywords and BIC and Thema codes are used to their fullest potential
  • Be Vintage's expert on the latest tools available, keeping editors and marketers up to speed with the latest metadata trends and best practice guidelines for book descriptions and author biographies
  • Flag any poor quality cover images that are feeding out online to the design team
  • Produce regular reports to demonstrate the results of the metadata and copy changes

 

We're looking for a confident copywriter with a forensic attention to detail, able to draw out the key selling points of a book with flair and in a concise, compelling way. You’ll be comfortable working with and analysing data and you’ll have a pioneering attitude as you establish yourself in the role.

 

You will also be confident in working with senior colleagues. Strong relationship building skills are key, as is an insatiable curiosity to understand as much as possible about the books you are working with.

 

You’ll have at least two years’ experience in Editorial or Marketing at a publishing house, or you might currently be working in related industry such as journalism, digital marketing or advertising.

 

Please apply with your cover letter and CV no later than Monday 19th February.

   


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