Audience Insight Manager

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Are you looking for a research role with impact? Do you love books and reading?

Penguin Random House is the leading book publisher in the UK: home to Penguin, Puffin and Ladybird. We publish some of the best and most popular authors on the planet: Jamie Oliver, Philip Pullman, and Margaret Atwood to name but a few.

As an Insight Manager at Penguin Random House, you’ll turn insight into action.

Developing your career in client-side research as part of our ambitious and growing team, you’ll work with a mix of in-house and commissioned research projects in conjunction with our publishing business.

Your mission will be to help our business achieve further understanding of how and why people buy and read books across formats and genres – and translating this insight into clear and actionable recommendations for the business.

You’ll join our Audience Insight team of 6 colleagues (including yourself) who are seen as an increasingly business-critical part of the organisation, and you will manage an Insight Executive supporting their development.

Typical projects that you’ll take ownership of include book cover and concept testing, author brand positioning, genre studies as well as well as the opportunity to get involved in consumer closeness activities.

Penguin Random House is made up of nine publishing houses, each with their own publishing strategy and editorial vision. In this role, you’ll have an opportunity to work with multiple publishing houses and the vast range of books that is published by them; from bestseller fiction through to cookery and even children’s books! You will have the opportunity to forge your own relationships within the business and to own research plans.

If that’s caught your attention, here’s what we’re looking for in you…

You’ll have established quantitative and qualitative skills gained from either an agency or client-side role. This will mean you’ll have a solid understanding of identifying insights to meet business objectives, and will be well versed in different research methodologies.

Working with people outside of the immediate team is important to us, and so being able to connect with people is key. This includes both internal stakeholders and third party research suppliers.

You’ll to be able to extract and interpret data from common data sources (e.g. YouGov Profiles) and sources specific to our industry (e.g. Nielsen Books & Consumers), as well as working on ad hoc projects.

A fine attention to detail and analytical mind-set is imperative in analysing data, constructing briefs, and writing documents to be shared with the broader business. You will have frequent opportunities to present your findings to the business too, so we are looking for someone who relishes the opportunity to do this!

If this sounds like your perfect next step, then please apply with a CV and covering letter by midnight 29th May 2019.

Company: The Random House Group Limited 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: WC2R 0RL 

Job ID: 35608


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