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Email Marketing & Audience Acquisition Manager

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Date: 20-May-2017

Location: London, LND, GB, WC2R 0RL

Status: Open Position

Company: Penguin Random House UK 

Requisition ID: 7586 

 

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Are you a digital marketing professional who enjoys a blend of creativity and data?

 

 Maybe you’re enthusiastic about books and digital media, and finding new ways to reach an audience directly. Perhaps the nitty-gritty of analysing content and engagement to constantly improve our CRM strategy appeals to you. Or maybe you enjoy seeing the knock-on effect of a well-executed campaign translating into sales and having an impact on the wider business.

 

Our Author and Marketing Solutions team is looking for a digital marketing professional to take on the mantle of Audience Acquisition Manager at a time of exciting growth for the team. 

 

We’re looking for someone with a few years’ digital marketing background with experience working with ESPs and CRM systems; Adestra would be a bonus. You’ll need to be confident handling consumer data and coding both CSS and HTML. You’ll also have knowledge of marketing automation, CRM and personalisation tools. We're keen to know if you have experience with A/B testing tools, Google analytics, Excel and Photoshop. A background in the retail and entertainment industry would be great, but not essential.

 

You’ll manage the author sign-up lists across the business, making sure that the data captured is useful, we’re engaging with what the consumer wants, and we’re keeping their attention once we’ve got it. You’ll deliver email marketing campaigns for our authors to grow reach and sales ensuring all communications are highly targeted with a clear purpose.

 

Within the business, we’re keen to present to our publishing divisions and help them understand how the Author and Marketing Solutions team can benefit their authors, books and brands. You’ll work with teams across the business – Sales, Marketing, Publicity and others – to advise on personalized content and longer-term strategies.

 

 If you enjoy influencing and inspiring others, and like a bit of solid data to back you up, this is the role for you.

Please send your CV and cover letter by Sunday 4th June.


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