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Marketing Consultant

  • Develop marketing strategies that will successfully promote DK’s frontlist and backlist titles (local and international) across varied platforms; including creating annual strategies and calendars.
  • Promote DK brand and products in the India market, via social media, on-ground events, and over Amazon and Flipkart; including ideation and creation of suitable sales material for promotions.
  • Promote and drive DK presence on social media with targeted content marketing across social media channels, planned campaigns that promote the content of books.
  • Proactively build on key stakeholder and customer relationships including Penguin Random House and Amazon.
  • Drive DK’s Amazon and Flipkart programme to enhance sales and marketing promotions.
  • Develop and execute strategies to expand the database; ensure that the database gets regular updates via newsletters (including across DK).
  • Analyze data and timely generation of accurate reports for regular updates.
  • Develop contacts across print, broadcast and digital media; these would include traditional media agencies, social media influencers and the blogging community. Regularly update them on DK promotions, events, and title launches in order to increase coverage of DK books within the media.
  • Develop partnerships with booksellers, book stores and other influencers within the Indian publishing industry expanding across the metros as well as Tier-II and Tier-III cities. Regularly update them on DK promotions, events, and title launches.
  • Analyze and track competition, marketing trends, and demographics within the Indian publishing industry; maintain a folder of all news clippings related to DK.
  • Work with the special sales team as and when needed to promote the brand.
  • Handling marketing budget for local and central ops, and maintaining marketing tracker.

About DK
With over 45 years of publishing experience, we sell to every corner of the globe and in 63 languages.
We have employees worldwide with offices in London, New York, Toronto, Indianapolis, Delhi, Melbourne, Munich, Madrid, Beijing, and Jiangmen.

The DK India office was set up in 1998 in New Delhi, and works closely with its UK and rest of the world counterparts to help produce DK’s award-winning and bestselling reference books for adults and children in more than 40 languages.

Company: Dorling Kindersley Publishing Private Limited 

State: India

Region: Uttar Pradesh

City: Noida

Postal Code: 201301

Job ID: 190382

Date:  Jan 13, 2022

Noida, UP, IN, 201301

Job Segment: Consultant, Consulting, Marketing Consultant, Media Publishing, Marketing, Contract, Publishing

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