Coordinator, Digital Marketing


About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our clients receive all payments promptly and accurately. We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services. BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.


Your Profile

Are you constantly on the lookout for new music? Are you the friend who is always in the know on the latest social media trends and informing the group? If yes, you sound like just the right fit as our Digital Marketing Coordinator at BMG, Recorded Music where you’ll help connect a roster of artists spanning multiple genres – pop, hip-hop, rock and country - with their fans online as well as be involved in the journey of releasing a record from start to finish. Our ideal candidate is passionate about music, social media and the fast-paced world of tech.


Your Mission at BMG  

The Digital Marketing Coordinator will report to the Senior Manager, Digital Marketing and work side by side with the department’s Digital Marketing Manager. As the department’s coordinator, you are knowledgeable on the top performing social platforms, actively supporting the team on day-to-day setup for our artists and eager to learn all aspects of the digital landscape as it correlates to music.


What You’ll Be Doing

  • Provide direct support to the New York Digital Marketing team and managing day-to-day digital marketing admin needs to best serve the department, i.e. updating artist channels, creating tracking links, monitoring fan chatter, gathering key insights
  • Devise social timelines, write and proof copy, schedule content / posts and monitor fan engagement
  • Collaborate with Creative team on content and provide feedback on copy, design and specs needed for each social platform (Twitter, Facebook, Instagram, Snapchat, tik tok, Tumblr)
  • Coordinate social advertising - i.e. boosting posts and native ads across Facebook, Instagram, TikTok and more
  • Identify social influencers or work with a third party agency and develop a partnership strategy for our music and content
  • Research the latest trends in social media and conduct weekly updates
  • Report key insights and engagement across artist socials
  • Develop copy for artist emails and work with Creative team on template design/content
  • Draft commercial partner scripts (Apple Music, Spotify, Pandora etc.) working with both the digital and sales teams
  • Collaborate and manage third party creative and tech developer agencies to execute materials and deliverables
  • Create and update social reports throughout campaign
  • Develop social advertising plan, execute, and adjust based on analytics and engagement all within proposed budget



  • College degree (Prior music digital marketing experience a plus)
  • Demonstrated knowledge of current digital trends and the willingness to learn more about the various areas of digital marketing
  • Keen understanding of the artist’s voice and audience to best engage consumers
  • Passion for promoting music and connecting fans with their favorite (or soon-to-be favorite) artists
  • Attention to detail and excellent writing/editing skills
  • Organized and a natural multi-tasker
  • Ability to take initiative and work well in a team environment
  • Experience managing social communities



What’s In It For You

  • Robust medical/dental/vision packages
  • Two weeks’ vacation in year one; three weeks’ vacation in year two
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music



Here at BMG we are committed to equal employment opportunity and so all applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.



BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 14 offices across 12 core music markets now represent over 2,5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann, which also includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group, and Bertelsmann Investments, an international network of funds. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


International offices are located in Berlin (HQ), Los Angeles, New York City, Nashville, Paris, Hilversum, London, Madrid, Milan, Stockholm, Sydney, Beijing, Sao Paulo


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10016 

Job ID: 121861

121861BMG Rights Management (US) LLC 

Date:  Feb 18, 2021

New York, NY, US, 10016

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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