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Manager, Digital Marketing


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


#WeAreBMG & #WeAreHiring!


Manager, Digital Marketing

New York, New York


Your primary mission is to be the one of the main digital marketing components in BMG’s New York office – leading campaigns and activations, reporting into the Senior Manager, Digital Marketing NY and working with the Coordinator, Digital Marketing NY. 

You will be responsible for digital marketing campaigns for a diverse array of artists and projects, whilst looking to build and manage a team to support all facets of the New York based frontline recordings, including international artists entering the US market. 

You’ll need to build innovative social media strategies, book in digital advertising campaigns and help with logistics of how an artist appears online.  You’ll be part of a global digital team that aligns closely with colleagues in digital sales, streaming and YouTube both locally and internationally.


What You’ll Be Doing.

  • Digital marketing campaigns and strategy, including social media strategy and digital activations.
  • Digital advertising, including direct booking via Facebook Business Manager and Google Ads
  • Representing the New York digital marketing team both internally to BMG and externally to management and artist clients.
  • Managing and leading any 3rd party partners for social media, content and creative.
  • Working on day-to-day digital operations, including smart linking, channel uploads, content management, etc.
  • Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
  • Being prepared, organized and active for store turns and product launches.
  • Forming strong relationships with platform partners and artist management.
  • Constantly liaising and communicating with product mangers and marketing team for local and international repertoire.
  • Consistently liaising and communicating with digital sales colleagues to deliver aligned strategies. 
  • Contributing to the global digital marketing team with learnings, developments and experiences.
  • Assisting the Senior Manager, Digital Marketing on team management, including priorities and tasks for the department coordinator
  • Adhering and contributing to the overall US digital marketing strategy.
  • Helping the digital marketing team to succeed globally for BMG. 



  • Previous experience in digital marketing.
  • Technical understanding of social media platforms, inc Facebook, Instagram, Twitter, TikTok, Triller, etc.
  • Some understanding of digital advertising, inc skills with Facebook Business Manager, Google Ads, knowledge of retargeting and tracking.
  • Practical experience with digital music tools inc smart-linking (e.g Linkfire), analytics (e.g Chartmetric, Crowdtangle), charting (Nielson)
  • Some experience and understanding with image and video editing, ideally Adobe Suite programs like Photoshop and Premiere.
  • Proficiency with Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.
  • Respectful, honest and confident communication skills, happy to work within a team and manage others.
  • Passion for, and a knowledge of, the music industry including being well versed in a variety of genres and up to date on music industry status quo. 


Plus, not a must: Bachelor’s Degree in a relevant field such as music, creative, media or communication industries. Previous experience in a digital role within the music industry preferred.


What’s In It For You.

  • Robust medical/dental/vision packages
  • Hybrid working environment (3 days in office, 2 days from home)
  • Flexible time off
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music


Are you interested? Follow the link to apply!


Salary range: $60,000 - $70,000 per annum


BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Country: United States of America 

State/Region: New York 

City: New York City 

Postal Code: 10016 

Date:  Nov 19, 2022

New York City, NY, US, 10016

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Book Publishing, Marketing Manager, Media Publishing, Business Manager, Social Media, Publishing, Marketing, Management

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