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Senior Media Planner


Position:         Senior Media Planner

Department:   Digital Marketing, North America

Location:        Nashville, Tennessee


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of
age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. 
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


Your Mission at BMG.

BMG’s digital team is always growing, evolving and innovating across digital marketing, streaming, insights & analytics and business development.  Aligned globally but based within all areas of the company, BMG digital offers a different dynamic for team members, inviting them to help shape an international system and share innovation and skills.


Most importantly, BMG Digital fundamentally believes in BMG’s core values of fairness, transparency, and service for artists, delivered worldwide. 


Our mission is to be the best digital partner for artists, providing service, innovation, education and creativity throughout the business.


In this role, you’ll be a hub function for digital advertising in the US, working on projects from both new and catalogue recordings and contributing to special projects across BMG’s new business interests. You’ll be planning and executing digital advertising and managing BMG’s advertising accounts and relationships, working with the digital marketing teams. 


If you thrive in a forward thinking and innovative environment, and want to work for a growing international team that welcomes new ideas and approaches - look no further, this could be the job for you!  


What You’ll Be Doing.

  • Running digital advertising campaigns across Facebook, Instagram, YouTube, Google Display, Google Search, TikTok, Snapchat and more
  • Managing business managers and campaigns directly and keep an organized system and structure of work, with responsibility for how those accounts are maintained
  • Working with the digital marketing teams to find the correct digital advertising solutions
  • Providing flexible and artist friendly solutions for advertising in line with BMG’s core values of fairness, transparency and service
  • Working on campaigns for Frontline (New York, Los Angeles, Nashville, Rise Records, RBC, etc.) and Catalogue recordings
  • Managing advertising relationships with partners like Facebook, Google and TikTok, keeping up to date with changes and updates
  • Dealing effectively as an advertising “hub” for digital marketing teams and set up an easy to use request process for teams
  • Providing education and innovation throughout the digital business in the field of digital advertising
  • Cooperating with system and structures from accounting and finance to ensure clarity
  • Providing reporting on all digital advertising campaigns, both during and after the campaigns
  • Providing optimization feedback to stakeholders throughout a campaign
  • Creating and managing an effective and scalable reporting system and provide holistic company-wide reporting and measure broad benchmarking and KPIs
  • Working on best practices for a digital advertising system, including cookieless solutions, data capture, tools and innovation
  • Finding ways to track, corroborate and correlate advertising data with conversion, streaming and sales data
  • Keeping BMG’s digital advertising in-line or ahead of competitors in the space



  • You have hands-on campaign and digital media planning experience in the media and entertainment sector.
  • You have gained comprehensive knowledge and understanding of Facebook Business Manager, Google Ads and other advertising platforms, with the ability to learn new platforms quickly.
  • You have a keen desire to innovate in digital advertising and keep up to date with trends and changes
  • You are extremely organized and have a track record of successfully managing multiple projects and conflicting priorites.


What’s In It For You?

  • Robust medical/dental/vision packages
  • Flexible time off
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music


Are you interested? Follow the link to apply! 


BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: Tennessee 

City: Nashville 

Postal Code: 37203 


Date:  Jun 18, 2022

Nashville, TN, US, 37203

Nearest Major Market: Nashville

Job Segment: Book Publishing, Advertising, Social Media, Media Publishing, Business Development, Publishing, Marketing, Sales

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