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VP, Catalog


About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our clients receive all payments promptly and accurately. We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services. BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.


Your Mission at BMG

Your mission at BMG is to create, implement and drive multi-phase domestic and international marketing plans for BMG’s catalog artists/clients (in collaboration with other senior executives). You will be responsible for building, managing and cultivating audiences on behalf of our labels and artists. Communicating stories in meaningful and effective ways across various platforms and avenues.


We’re looking for someone who is always up to date on the latest digital trends, a creative idea’s person who is eager to drive projects from inception to completion. Someone who can brainstorm and develop content, story-telling and marketing ideas through to execution.


Your Profile

  • You have a love for iconic music catalogs and a deep understanding of the history of Rock, Hip-Hop, Pop, Hard Rock, Country, RnB and more.
  • You have familiarity with a variety of music genres and digital audio file formats. 
  • You are able to manage overall execution of project timelines by setting and adhering to project deadlines.
  • You are comfortable working in a team, as a team leader and are a self-starter.  
  • You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.
  • You have successfully lead teams and worked high profile catalogue releases


What You’ll Be Doing

  • Create commercial strategy for catalogue releases to optimize marketing opportunities that drive and maximize revenue
  • Oversee all aspects of marketing plans including Social Media, Streaming, Publicity, Radio, Advertising, etc.. to ensure project visibility is maximized and marketing plan is fully executed.
  • Act as primary communication liaison between artists, management, and distributors to coordinate label timelines and objectives in conjunction with artist's management timelines (touring, album releases, book releases, press hits, etc.)
  • Use your account relationships in order to create new opportunities that take advantage of broader platform offers
  • Set account goals including yearly revenue targets for key catalogue titles.
  • Optimize catalogue playlists; implement strategies to achieve/exceed growth, engagement, retention goals
  • Lead frequent partner calls and business presentations with the streaming partners
  • Be a creative visionary, driving progressive marketing campaigns and inspiring innovation across the team.
  • Create and coordinate special events in conjunction with album releases, specific tour dates, and other special events
  • Create and deliver weekly updates for all partners highlighting growth areas and opportunities on priority catalogue and releases
  • Consistently look to find new third-party partners that can help market and promote our releases
  • Develop and maintain thorough knowledge of assigned label's catalogue including history, charts, social media platforms, digital and grassroots marketing efforts
  • Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, design and execute product promotions for all aspects of the marketplace
  • Work alongside the ADA and catalogue sales teams to maximize account support around tentpole moments.



  • 7-10 years marketing experience in entertainment field, preferably in music.
  • Self-motivated with a strong desire to collaborate.
  • Music fan with extreme knowledge of the current catalog landscape.
  • Strong communication skills, both verbal and written.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Desire to discover and educate company on new marketing technologies.
  • Must be organized and able to manage many projects and in real time.
  • Strong knowledge of Outlook, Photoshop, Keynote, and other marketing software.
  • Ability to understand the sensitivity of secure, unreleased music.
  • Understanding of digital and physical music distribution.


What’s In It For You

  • Robust medical/dental/vision packages
  • Two weeks’ vacation in year one; three weeks’ vacation in year two
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music


Here at BMG we are committed to equal employment opportunity and so all applicants will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.


BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 14 offices across 12 core music markets now represent over 2,5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann, which also includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group, and Bertelsmann Investments, an international network of funds. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


International offices are located in Berlin (HQ), Los Angeles, New York City, Nashville, Paris, Hilversum, London, Madrid, Milan, Stockholm, Sydney, Beijing, Sao Paulo


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID: 155786

Date:  Sep 17, 2021

Los Angeles, CA, US, 90036

Nearest Major Market: Los Angeles

Job Segment: Medical, Graphic Design, Media Publishing, Advertising, Book Publishing, Healthcare, Creative, Publishing, Marketing

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