Manager, Digital Marketing

 

About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our clients receive all payments promptly and accurately. We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services. BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.

 

Your Mission at BMG

Are you constantly on the lookout for new music? Are you the friend who is always in the know on the latest social media trends and informing the group? If yes, you sound like just the right fit as our Digital Marketing Manager at BMG  where you’ll help connect a roster of artists spanning multiple genres – pop, hip-hop, rock and country - with their fans online as well as be involved in the journey of releasing a record from start to finish. Our ideal candidate is passionate about music, social media and the fast-paced world of tech.

 

Your Profile

  • You have an interest in rock music, social media and digital marketing
  • You have familiarity with a variety of music genres, apps, social media platforms
  • You are comfortable working in a team and are a self-starter. 
  • Your time management skills allow you to meet deadlines easily. 
  • You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.

 

What You’ll Be Doing

  • Run point on all digital initiatives for a sub label, reporting to head of digital at BMG 
  • Liaise with label executives, artists, publicists, and artist management on marketing and branding initiatives
  • Develop and execute creative marketing campaigns to drive high audience engagement and consumer loyalty
  • Collaborate and manage third party creative and tech developer agencies to execute materials assets and deliverables
  • Work cross functionally with internal departments to align campaign strategies and goals
  • Exemplify the digital marketing team and present strategy and campaign ideas in high level marketing and project development meetings
  • Manage cutting edge digital campaigns from conception to launch
  • Manage marketing budgets and work within budget limits
  • Build innovative campaigns to further artists’ data capture, sales and advertising goals, and react to social analytics in order to improve the success of these campaigns
  • Optimize digital marketing campaigns through analytics and testing.
  • Create and update social reports throughout campaign
  • Develop, curate, and execute digital and social content calendars for artists and label

 

Must-Haves

  • Bachelor’s Degree
  • Basic understanding of digital marketing
  • Proficiency with Microsoft suite, social media

 

 

What’s In It For You

  • Robust medical/dental/vision packages
  • Two weeks’ vacation in year one; three weeks’ vacation in year two
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to Lynda.com
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music

 

 

We welcome applications from people who will contribute to the diversity of our company.

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

 

 

 

 

BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 14 offices across 12 core music markets now represent over 2,5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann, which also includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group, and Bertelsmann Investments, an international network of funds. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.

 

International offices are located in Berlin (HQ), Los Angeles, New York City, Nashville, Paris, Hilversum, London, Madrid, Milan, Stockholm, Sydney, Beijing, Sao Paulo

 

Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90048 

Job ID: 44925


Nearest Major Market: Los Angeles

Job Segment: Medical, Media Publishing, Marketing Manager, Manager, Healthcare, Marketing, Publishing, Management