Manager, Digital Marketing, Catalog

 

About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our clients receive all payments promptly and accurately. We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services. BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.

 

Your Mission at BMG

Your primary mission is to be the digital marketing lead for catalog recordings in the US, reporting into both the SVP, Catalogue USA and the Sr. Director, Digital Marketing USA.  You will be responsible for digital marketing campaigns for a diverse array of classic and iconic artists and projects, including some of the biggest names in music.  You’ll need to build innovative social media strategies, book in digital advertising campaigns and help with logistics of how an artist’s catalogue appears online.  You’ll be part of a global digital team that aligns closely with colleagues in digital sales, streaming and YouTube both locally and internationally.

 

Your Profile

  • You have a love for iconic music catalogs and a deep understanding of the history of rock, hiphop, pop, RnB and more.
  • You have experience in digital marketing, preferably in the music industry
  • You have experience managing social media campaigns and booking online advertising, ideally with knowledge of Facebook Business Manager and Google Ads
  • You are a creative thinker able to confidently manage an artist’s online presence and come up with exciting digital initiatives.
  • You are cutting edge and stay up to date with the latest trends and tech.
  • You are practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.
  • You are comfortable driving and leading campaigns yourself and as part of a team. 
  • Your time management skills allow you to meet deadlines easily. 
  • You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.

 

What You’ll Be Doing

  • Operating as the digital marketing lead for catalog campaigns in the US and advising on general digital best practice for BMG catalog recordings
  • Digital marketing campaigns and strategy, including social media and digital activations.
  • Digital advertising, including direct booking via Facebook Business Manager and Google Ads
  • Represent the US catalog digital marketing team both internally to BMG and externally to management and artist clients.
  • Managing and leading any 3rd party partners for social media, content and creative.
  • Working on day-to-day digital operations, including smart linking, channel uploads, content management, etc.
  • Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
  • Being prepared, organized and active for store turns and product launches.
  • Forming strong relationships with platform partners and artist management.
  • Managing a team including new, junior and more experienced members of staff in digital marketing.
  • Constantly liaising and communicating with product mangers and marketing team for local and international catalogue.
  • Consistently liaising and communicating with digital sales colleagues to deliver aligned strategies. 
  • Contributing to the global digital marketing team with learnings, developments and experiences.
  • Reporting into the SVP Catalogue US and the Snr Director, Digital Marketing US to update them on campaigns, progress, challenges, successes, team development and all role functions.
  • Adhering and contributing to the overall US digital marketing strategy.
  • Helping the digital marketing team to succeed globally for BMG. 

 

 

Must-Haves

  • In-depth understanding of popular music and it’s history
  • Bachelor’s Degree preferably but not restricted to the following areas: music/creative/media/communication industries
  • 3-5 years of experience in digital marketing, preferably in the music industry.
  • Technical understanding of social media platforms, inc Facebook, Instagram, Twitter, TikTok, Triller, etc.
  • Technical understanding of digital advertising, inc skills with Facebook Business Manager, Google Ads, knowledge of retargeting and tracking.
  • Practical experience with digital music tools inc smart-linking (e.g Linkfire), analytics (e.g Chartmetric, Crowdtangle), charting (Nielson)
  • Some experience and understanding with image and video editing, ideally Adobe Suite programs like Photoshop and Premiere.
  • Proficiency with Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.
  • Respectful, honest and confident communication skills, happy to work within a team and manage others.
  • Passion for, and a knowledge of, the music industry including being well versed in a variety of genres and up to date on music industry status quo. 

 

 

What’s In It For You

  • Robust medical/dental/vision packages
  • Two weeks’ vacation in year one; three weeks’ vacation in year two
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to Lynda.com
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music

 

 

Here at BMG we are committed to equal employment opportunity and so all applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

 

BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 14 offices across 12 core music markets now represent over 2,5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann, which also includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group, and Bertelsmann Investments, an international network of funds. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.

 

International offices are located in Berlin (HQ), Los Angeles, New York City, Nashville, Paris, Hilversum, London, Madrid, Milan, Stockholm, Sydney, Beijing, Sao Paulo

 

Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID: 121803

121803BMG Rights Management (US) LLC 

Date:  Feb 18, 2021
Location: 

Los Angeles, CA, US, 90036


Nearest Major Market: Los Angeles

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