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Digital Marketer

 

Digital Marketer – paid channels

 

AfterPay is looking for an experienced Digital Marketer. Your role is to support our market leading payment brand position and help us attract even more consumers and merchants. 

 

The role is based in Amsterdam, but as part of a fast-growing International Marketing Team you will be important in the development of the business growth in other European Markets. Sharing ideas and best practices across markets to drive success while focusing on customer-centricity will be key aspects for success.     

 

For consumer marketing you will target new and existing AfterPay users and funnel them according to our strategy & conversion targets. You will mainly work with paid traffic for Facebook, Instagram and YouTube. In addition, experience with the Google Network, Search & Display is required.  Experience with Digital OOH is a plus.  You have strong experience in ad platforms and analytics and know how to design and run efficient campaigns with clear conversion goals.

 

In the B2B environment, you initially work with LinkedIn advertising to develop our thought leadership position on the topic of e-commerce and pay after delivery. AfterPay Insights is our main initiative for upper funnel B2B marketing. Here we have the ambition to convert readers to leads and you will play a role in developing this program together with our platform partners.  

 

In both the B2C and B2B space we engage with co-marketing initiatives with our partners. Be it leading global brands like ASOS but also developing our corporation with our internal colleges within Bertelsmann like RTL and the Ad Alliance


What you will do

  • Define, configure and run paid digital marketing channels including Facebook, Instagram, YouTube and LinkedIn. You master the full process from A-Z.  
  • Be an active member of the International Marketing Team and understand the importance of branding and customer centricity in your work.  
  • Develop new ideas to support achievement of targets for digital channels based on best practices in the industry.  
  • Proactively provide clear and actionable learnings into the team and creative process to optimize for following campaigns.  
  • Optimize bidding process and work actively with analytics and conversion strategies.
  • Plan and execute A/B tests of different creative ad concepts along with different landing pages.
  • Driving downloads and activation of our AfterPay App is an essential part of the role.
  • Maintain a frequent and detailed monitoring with weekly reporting based on agreed campaign and longer-term KPIs.  
  • Be the linking-pin to the product and web team to ensure seamless customer experience – both for merchants and consumers. During 2021 we will establish a new digital platform where you will assure the right capabilities for running efficient and contemporary campaigns.   
  • Think out of the box and be part of the creative process of ad concepts and landing pages.  You are curious and use data to find your answers.


What you bring to the table

  • A minimum of 5- 7 years as a digital marketing specialist or growth engineer.
  • Documented experience of ad serving platforms and paid marketing on Facebook, Instagram, YouTube and LinkedIn.
  • Experience working with creative agencies and understanding of the creative process. You are curious by nature.
  • Strong project management skills and impowered to take charge and own the process.
  • Solid analytical skills and knowledge of analytics tools (i.e. Google Analytics, Data Studio, BigQuery, PowerBI and VWO).
  • Familiarity with marketing automation tools such as Marketo and LinkedIn leadgen forms is a plus.
  • Relevant academic degree in Digital Marketing/Social Media/Communication.
  • Fluent in both English and Dutch; German is a plus.

 

 

'After' haar oprichting in 2010 is de organisatie uitgegroeid tot de AfterPay organisatie die ze nu is. Van FinTech startup tot marktleider in het achteraf betalen. De betaalmethode is bij duizenden webwinkels te gebruiken en onderdeel van het dagelijkse betalingsverkeer in ieder huishouden. Samen met meer dan honderd ambitieuze collega’s wordt er iedere dag hard gewerkt om koploper te blijven in de dynamische wereld van online betalen. Gericht op ontwikkeling en innovatie, om zo gezamenlijk de kwaliteit van de AfterPay dienstverlening continu te blijven verbeteren. Werken bij AfterPay betekent werken bij een van de meest toonaangevende werkgevers van de Benelux. Het betekent werken bij een organisatie waar je je stem kunt laten horen, waar je de kans krijgt om je te ontwikkelen en waar van nature een steentje wordt bijgedragen aan de maatschappij.

Beschik jij over unieke kwaliteiten om het talentvolle team van AfterPay te versterken? Breng jij de energie, kennis en/of ervaring om te voorzien in innovatieve ideeën? Draag die dosis potentieel aan door te solliciteren op de vacature en wie weet ben jij binnenkort een van de 'Afterpeople’. Ga voor meer informatie naar de website www.afterpay.nl

 

Arvato Financial Solutions
Let's be honest, finance is complicated. So we at Arvato Financial Solutions are proud to be guiding international as well as renowned local companies through the complex world of cash flows. Whether our customers sell shoes in e-commerce or offer telecommunications services, our services ensure efficient credit management for the best possible financial performance. Our approximately 7,500 employees solve new challenges in payments and complex data riddles every day, and do so cleverly, analytically and with an eye for every little detail as that is our DNA. We are seeking colleagues who want to take an active part in this - whether they are young professional, IT specialists, data analysts, advisers, managers or lateral entrants. And thanks to our presence in around 20 countries with a focus on Europe and America, there will usually be the right job available nearby. Innovate Yourself.
 
AfterPay
At AfterPay we have a clear goal: to be the leading partner for pay-after-delivery solutions in the European e-commerce market. A central part of our strategy is a convenient and safe payment process via the AfterPay portal requiring just a few finger taps. Whether by invoice, direct debit or instalment payments – customers decide how and when they want to pay and are provided with many innovative tools. AfterPay is clearly focused on the wishes and needs of its users: our highest aim is customer satisfaction, with which we want to achieve long-term, successful customer loyalty.

 

 

Bedrijf: Arvato Finance B.V.

Land: Nederland

Provincie: Noord-Holland

Plaats: Amsterdam 

Postcode: 1101 CC

Job ID: 118141

Datum:  26-aug-2021
Locatie: 

Amsterdam, NH, NL, 1101 CC

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